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Web Digest for Marketers
A website
with an invaluable weekly email newsletter that keeps us informed and
inspired.
www.wdfm.com
Marketingsherpa.com
A website
and newsletter with abundant case histories, real numbers and "how
they did it" detail. My favorite is their B2BMarketingBiz weekly
newsletter.
www.marketingsherpa.com
Colloguy.com
Thoughtful
commentary on frequency marketing strayegy and tactics.
www.colloquy.com
eMarketer
All the
stats you could ever want about marketing on the Internet.
www.emarketer.com
WordBiz
Timely and
practical advice about online copywriting for business marketers.
www.wordbiz.com
Recommended
books on business marketing
Trade
Show and Event Marketing, by Ruth Stevens
The
Marketing Manager's Handbook, by Eric Gagnon (Internet Media)
Business-to-Business
Direct Marketing, by Robert W. Bly (NTC)
Business-to-Business
Marketing, by Victor L. Hunter (NTC)
Handbook
of Market Segmentation, by Art Weinstein, PhD. (Haworth)
Business-to-Business
Marketing Research, by Martin Block and Tamara Block (Racom)
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